Data acquired from market surveys in emerging nations helps us actively develop products that are simpler and cheaper

We utilize our own style of reverse innovation (narrowing down the functions that are considered to be normal in Japan in order to develop products at prices that are so low they transcend the boundaries of common-sense) in order to cater to the requirements of automotive markets in emerging nations, which are expected to experience growth in the future.

Reverse Innovation

Market surveys are carried out in Indonesia, China, India, Vietnam, Cambodia and other nations. Utilizing the data acquired from reverse innovation enables us to develop products at the level of quality and at prices demanded by users.

Overseas inspection

Research & Development Information